Next.js App Router SEO Mistakes We Keep Fixing — Checklist
What we check early on Next.js App Router SEO Mistakes We Keep Fixing, what usually goes wrong in production, and how teams avoid a rewrite six months later.Who
What we check early on Next.js App Router SEO Mistakes We Keep Fixing, what usually goes wrong in production, and how teams avoid a rewrite six months later.
Who this is for
Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.
Decisions that still look smart in 18 months
Teams that write trade-offs down before coding burn fewer sprints when a stakeholder changes their mind mid-build. We keep ADRs short on purpose.
Build checklist we actually use
Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.
Failure modes we keep seeing
Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.
How we measure rollout
Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.
We update this when delivery patterns change on live client work.
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