SEO Launch Checklist

Field notes from Shriram IT Ventures delivery work on SEO Launch Checklist: the constraints that matter, the shortcuts that haunt you, and a checklist we still use.

Who this is for

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

Decisions that still look smart in 18 months

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

Build checklist we actually use

Ignore the buzzwords. For SEO Launch Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

Failure modes we keep seeing

Ignore the buzzwords. For SEO Launch Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

How we measure rollout

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

We update this when delivery patterns change on live client work.