Schema Markup Checklist

Field notes from Shriram IT Ventures delivery work on Schema Markup Checklist: the constraints that matter, the shortcuts that haunt you, and a checklist we still use.

Who this is for

Teams that write trade-offs down before coding burn fewer sprints when a stakeholder changes their mind mid-build. We keep ADRs short on purpose.

Decisions that still look smart in 18 months

Ship a thin vertical slice, measure, then widen. Big-bang rewrites rarely survive the first month of real traffic.

Build checklist we actually use

Ignore the buzzwords. For Schema Markup Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

Failure modes we keep seeing

Ignore the buzzwords. For Schema Markup Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

How we measure rollout

Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.

We update this when delivery patterns change on live client work.