Launch Checklist

What we check early on Launch Checklist, what usually goes wrong in production, and how teams avoid a rewrite six months later.

Who this is for

Teams that write trade-offs down before coding burn fewer sprints when a stakeholder changes their mind mid-build. We keep ADRs short on purpose.

Decisions that still look smart in 18 months

Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.

Build checklist we actually use

Ship a thin vertical slice, measure, then widen. Big-bang rewrites rarely survive the first month of real traffic.

Failure modes we keep seeing

Ignore the buzzwords. For Launch Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

How we measure rollout

Ignore the buzzwords. For Launch Checklist, the hard constraint is usually data ownership or ops capacity — not how many features fit on a roadmap slide.

We update this when delivery patterns change on live client work.