Email Deliverability Checklist

A practical cut of Email Deliverability Checklist for engineering and product leads — decisions first, framework essays last.

Who this is for

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

Decisions that still look smart in 18 months

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

Build checklist we actually use

Instrument the happy path and the ugly path. Silent failures are what turn a launch into a weekend incident.

Failure modes we keep seeing

Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.

How we measure rollout

Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.

We update this when delivery patterns change on live client work.