Why we use GA4
Event-based analytics wired to product and acquisition decisions. We pick GA4 when it improves shipping speed, reliability, or maintainability for the problem at hand — not because it is fashionable.
How we deliver with GA4
Discovery maps constraints and success metrics. Engineering ships iteratively with review gates, observability, and documentation your team can own after launch.
When GA4 is the right fit
We recommend GA4 when the product shape, team skills, and operating model align. If another tool fits better, we say so early — with a clear trade-off narrative.