+18%
Checkout conversion
Case study
ShopOrbit Headless Storefront
Headless storefront with search-first category architecture and conversion instrumentation.
Results
Outcomes measured after launch
<2.5s
Page LCP (p75)
+22%
Support deflection
Challenge
What was broken
ShopOrbit's Shopify theme blocked SEO experiments, mobile LCP sat in the red, and the growth team could not ship category content without developer tickets.
Solution
What we shipped
Headless React storefront on Shopify Plus backend, Algolia search, category hub pages tied to content pillars, and Cloudflare edge caching — organic and paid on one instrumented funnel.
Hana Al-Rashid, Head of Growth at ShopOrbit, was spending on ads while organic revenue flatlined. The Shopify theme looked fine but could not expose crawlable category hubs, structured data, or mobile LCP under 4 seconds.
What we built
Shriram IT Ventures moved ShopOrbit to a headless React frontend on Shopify Plus — keeping checkout and catalog ops familiar while unlocking SEO architecture. Category hub pages tied to content pillars. Algolia powered search; Cloudflare handled edge caching.
Organic revenue lifted 52% in six months. Checkout conversion rose 18%. Mobile PSI hit 95+. Hana\'s team could iterate category content weekly without waiting on theme developers.
The problem
Onboarding stalled every time a human had to chase a missing document by email.
What we built
We redesigned the ops UI around the five actions people take 80% of the day — and deleted the rest of the noise.
Stack
Documented on the project page — chosen for maintainability and the client’s hiring plan, not our preference sheet.
Timeline
16 weeks from kickoff to production, with weekly demos and a frozen launch checklist.
Results
Outcomes are listed above. We only publish numbers the client signed off for public use.
More work
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Trust
Verified reviews & directories
E-E-A-T signals from platforms buyers already check.
Authority
Recognition
- Clutch Top Web Developers 2025
- GoodFirms App Development Partner
- India Business Awards — Digital Innovation
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