12 weeks
Time-to-value
Case study
KYC and activation flows redesigned for clarity, speed, and compliance evidence.
Results
12 weeks
Time-to-value
-40%
Manual reconciliation hours
99.9%
Uptime after launch
Challenge
PayNest lost 40%+ of users during KYC document upload — unclear wait states, no retry paths, and compliance evidence scattered across support tickets.
Solution
Progressive disclosure onboarding, async verification statuses, and observability on AWS — compliance and UX treated as one problem by the same squad.
PayNest\'s CTO Daniel Ortiz had a familiar fintech problem: compliance team wanted more steps; product team wanted fewer. Users suffered either way — dropping off during document upload with no idea whether verification was processing or failed.
Shriram IT Ventures redesigned the flow with progressive disclosure — only ask for the next document when the previous step clears. Async verification statuses replaced spinner purgatory. Vikas added audit trails Abhishek could monitor; every state transition logged for compliance review.
Activation improved 2.1×. Drop-off fell 33%. The audit trail got cleaner, not weaker — exactly what Daniel needed for their next regulatory review.
Onboarding stalled every time a human had to chase a missing document by email.
We redesigned the ops UI around the five actions people take 80% of the day — and deleted the rest of the noise.
Documented on the project page — chosen for maintainability and the client’s hiring plan, not our preference sheet.
12 weeks from kickoff to production, with weekly demos and a frozen launch checklist.
Outcomes are listed above. We only publish numbers the client signed off for public use.
More work
Only links that belong with this page — silo neighbors, related proof, and next steps — so readers and search engines can follow one clear topic.
17 linked pages · target 15–25
Hubs that connect every page — services, industries, proof, and process — so you can move across the site without dead ends.
Trust
E-E-A-T signals from platforms buyers already check.
Authority
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