Next.js SEO Mistakes We Keep Fixing on Client Sites — Field Notes
Next.js SEO Mistakes We Keep Fixing on Client Sites — Field Notes — a field note from Shriram IT Ventures for engineering and product leads who need decisions, not another framewo
Next.js SEO Mistakes We Keep Fixing on Client Sites — Field Notes — a field note from Shriram IT Ventures for engineering and product leads who need decisions, not another framework essay.
Who this is for
Teams that write trade-offs down before coding burn fewer sprints when a stakeholder changes their mind mid-build. We keep ADRs short on purpose.
Decisions that still look smart in 18 months
Ship a thin vertical slice, measure, then widen. Big-bang rewrites rarely survive the first month of real traffic.
Build checklist we actually use
Ship a thin vertical slice, measure, then widen. Big-bang rewrites rarely survive the first month of real traffic.
Failure modes we keep seeing
Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.
How we measure rollout
Use boring technology where the risk is operational. Save novelty for the one wedge that makes the product worth buying.
We update this when delivery patterns change on live client work.
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