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Case study

Soul Academy: Physio Clinic Funnel

Physio Clinic Funnel delivered for Soul Academy without a big-bang cutover.

logistics Timeline: 14 weeks Soul Academy
Soul Academy: Physio Clinic Funnel — delivery cover

Results

Outcomes measured after launch

31%

time from kickoff to first production deploy

2 weeks faster

client CSAT on delivery communication

14 days

checkout conversion on the redesigned funnel

Challenge

What was broken

Legacy workflows could not keep up with volume.

  • Fragmented tools across teams
  • No single source of truth for leadership metrics

Solution

What we shipped

Strangler migration plus observability from day one.

The problem

The legacy system couldn’t expose clean APIs without brittle screen scraping that broke every other release.

What we built

We shipped in phases: core workflow first, then automation and reporting once the data was honest.

Stack

Documented on the project page — chosen for maintainability and the client’s hiring plan, not our preference sheet.

Timeline

14 weeks from kickoff to production, with weekly demos and a frozen launch checklist.

Results

Outcomes are listed above. We only publish numbers the client signed off for public use.

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Trust

Verified reviews & directories

E-E-A-T signals from platforms buyers already check.

Authority

Recognition

  • Clutch Top Web Developers 2025
  • GoodFirms App Development Partner
  • India Business Awards — Digital Innovation

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